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SkyX Group manufactures vaporizer technology in the consumer goods space. They began by selling solely to wholesale distributors and later added multiple direct-to-consumer (DTC) sites.
Each of SkyX’s sales channels were siloed on different ecommerce platforms which created incredible inefficiencies in administration and a limited view of their business. Each channel had a separate PIM, IMS, OMS, payment processor, and reporting. Additionally, their traditional wholesale sales process required manual transaction handling.
SkyX realized their business could not effectively scale and began looking for a solution.
“We’ve probably lost hundreds of thousands of dollars not having Nautical already set up as a wholesale portal because store chains like to pay with a credit card. We weren't able to provide them a credit card option, and now we can.”
“A business strategy that we had not previously pursued was selling direct to retailers. Now we have a strategy where we can sell to retailers directly through email blasts and human assisted follow ups. Then the retailers set up an account and buy directly from us. We significantly increase our bottom line with better margins and more volume.”
“In terms of efficiency and headcount, keeping our current headcount we can do much more.”
Nautical automated B2B transaction handling by building an online wholesale platform with credit card capabilities. Retailers access the site through a portal with custom wholesaler pricing and products.
In the Nautical dashboard, SkyX can see aggregated orders, inventory, products, and customers from their separate DTC sites as well as their B2B sales. SkyX can cross sell and market to customers coming from all their sites and fulfill orders more efficiently.
Nautical onboarded in parallel with existing systems to ensure the integrations were running properly before retiring the former DTC sites. SkyX was able to convert to Nautical’s platform fully without any disruption to their customers or lost orders.